How to Find Keywords with Over 1 Million Searches (Using Free Tools)

Want to build a blog, web app, or YouTube channel that actually gets traffic? Then your first job is to make sure people are searching for what you’re creating.

The easiest way?

Find keyword clusters that add up to 1 million+ monthly Google searches.

In this post, I’ll show you how to:

• Use free tools to find those keywords
• Validate if a niche is worth your time
• Build smarter instead of guessing

What We Mean by “1M+ Keywords”

We’re not talking about a single keyword like “IPL” or “Shoes” with 10M+ searches (that’s suicide for beginners).

We’re talking about a cluster of related keywords that:

• Target the same niche
• Add up to over 1 million monthly searches
• Have real-world monetization value (ads, affiliate, SaaS, services)

Example:

• “Cold pressed oil” → 90,000
• “Best oil for cooking” → 40,000
• “Kachi ghani mustard oil” → 20,000
  …add 20 more keywords = 1M+ monthly volume

Step-by-Step: How to Find High-Volume Keyword Clusters

Step 1: Start With a Seed Keyword

Choose something broad, like:

• “Diabetes recipes”
• “Second-hand cars”
• “EV charging stations”
• “Protein powder”

It should be a topic people search often, not something obscure or temporary.

Step 2: Use These Free Tools

Here are 5 tools you can use right now — no credit card, no logins required (for most):

Step 3: Export Keyword Ideas + Volumes

• Use Ubersuggest or Ahrefs (or both)
• Export the list to a CSV or copy-paste into Google Sheets
• Add a column for Monthly Volume
• Filter out:
  • Duplicates
  • Irrelevant terms
  • Branded terms (e.g., “Amazon cold pressed oil”)

Sum the volumes.
If total > 1,000,000 — congrats, you’ve got a viable keyword cluster.

Bonus Strategy: Use Competitor Domains

If you’re unsure where to start:

1. Think of an existing site in your niche
2. Paste their domain into Ubersuggest or SimilarWeb
3. Look at:
   • Top pages
   • Top keywords
   • Estimated monthly traffic

If a similar site is pulling 200K+ organic traffic, chances are, the niche has millions of monthly search volume.

Power Tips

• Use Google Trends to check if the topic is rising or dying
• Don’t chase only high-volume — look for intent-based keywords (e.g., “best laptop under ₹50,000” is gold)
• Group similar keywords to build pillars of content, not random articles

Real Example: Cold Pressed Oil

Let’s say you want to build a D2C brand or blog around natural oils.

Seed keyword: “cold pressed oil”

From tools like Ubersuggest:

• cold pressed oil – 90K
• best oil for cooking – 40K
• kachi ghani oil – 20K
• mustard oil benefits – 33K
• virgin coconut oil – 45K
• groundnut oil vs sunflower oil – 10K

Add 30 more like these → you easily cross 1 million.

What to Do With These Keywords

Once you find the right cluster:

• Create pillar pages (deep guides) and link out to smaller posts
• Optimize each post around one core + 2–3 related keywords
• Reuse for YouTube titles, Instagram carousels, email topics
• Track your rankings with free tools like Google Search Console

TL;DR

To find 1M+ search volume, you don’t need magic — just a smart system and the right tools.

• Pick a solid seed keyword
• Use free tools to generate & export keyword clusters
• Filter + sum total volume
• Validate demand → THEN build

P.S.
You don’t need to be an SEO guru. You just need to outwork the lazy people.

Start with one niche.
Own the searches.
Repeat.